How to Write a Business Description That Generates a Great Website

Your business description is the single most important input for your AI-generated website.

Be specific about what you do

Instead of "a coffee shop", write "a cozy specialty coffee shop in Brooklyn serving single-origin espresso and fresh pastries". Specific details give the AI material for headlines, features, and calls to action.

Mention your audience

Who are your customers? Busy professionals, families, students? Naming your audience helps the AI write copy that speaks directly to them.

Include your differentiator

What makes you different — price, quality, speed, experience? One clear differentiator turns generic copy into a compelling pitch.